Understanding Item Response Theory for Customer Behavior

Get Started ecommerce ai Understanding item response theory for customer behavior Share on facebook Share on twitter Share on linkedin Share on email With the advent of Direct to Consumer (D2C) marketing and targeting, why is it important to understand your customer? Customers are the bridging link to identifying what they need and decide when […]

Types of Programmatic Deals: A Guide

Get Started PROGRAmmATIC types of programmatic deals: a guide Share on facebook Share on twitter Share on linkedin Share on email The term Programmatic is widely used in the digital advertising world and is synonymous with RTB or Real Time Bidding. However, Programmatic has evolved over the last few years and it is important to […]

What’s Happening? ECommerce Highlights – March 2021 Edition​

Get Started ecommerce ai what’s happening? eCommerce highlights – march 2021 edition Share on facebook Share on twitter Share on linkedin Share on email There have been a huge development within the eCommerce space since the start of 2021 and to recap the first quarter within this industry, we have rounded up a few articles […]

InvestHK Fireside Chat: Digital Marketing And Reinventing Customer Engagement​

Get Started ecommerce ai InvestHK Fireside Chat: Digital Marketing And Reinventing Customer Engagement Share on facebook Share on twitter Share on linkedin Share on email We were extremely honored to have been invited to the InvestHK Creative & Lifestyle Webinar’s Fireside Chat and had a stimulating discussion with InvestHK and Lucie Marceaux of Camden. As with […]

Driving Inventory Optimization in Fashion Retail

Get Started ecommerce ai driving inventory optimization in fashion retail Share on facebook Share on twitter Share on linkedin Share on email The Swedish town of Vasteras has an electricity plant powered mainly by burning about 15 tonnes of discarded clothes from a fast fashion brand each year. In Hong Kong, more than 340 tonnes […]

Targeting in a Cookieless World with Programmatic

Get Started PROGRAmmATIC targeting in a cookieless world with programmatic Share on facebook Share on twitter Share on linkedin Share on email The slow and steady demise of the third party cookie is creeping up on most advertising companies around the world. Whether it is Apple’s latest App Tracking Transparency (ATT) release on iOS14.5 or […]

The Rise of Headless eCommerce: What Is It?

Get Started ecommerce ai The Rise of Headless eCommerce: What is it? Share on facebook Share on twitter Share on linkedin Share on email 2020 has proved to be a year where eCommerce platforms have to adapt to the quick changes that COVID-19 has brought about. Customers have a wider outreach of brands that they […]

What Is Uplift Modeling? An Introduction​

Get Started ecommerce ai what is uplift modeling? an introduction Share on facebook Share on twitter Share on linkedin Share on email The modern start to consumer analytics began in 1916 when Clarence Saunders founded a chain of grocery stores in the U.S. called Piggly Wiggly. These stores offered self-service; take a basket and pick […]

Understanding Consumer Intelligence Growth In 2021​

Get Started ecommerce ai Understanding Consumer Intelligence Growth in 2021 Share on facebook Share on twitter Share on linkedin Share on email Have you ever filled in a survey hoping to win a prize? If so, you have contributed to a brand’s Consumer Intelligence (CI) database. This basic data collection is alive and well in […]

3 Must-Haves For Programmatic Planning In 2021​

Get Started PROGRAmmATIC 3 must-haves for programmatic Planning in 2021 Share on facebook Share on twitter Share on linkedin Share on email The challenges presented by COVID-19 to the Media and Advertising industry has been evident. As we adjust to a “new normal”, there is no going back to the way business was done before […]