Is Measuring Programmatic by Driving Attention the New Currency?

Get Started PROGRAmmATIC Is measuring programmatic by driving attention the new currency? Share on facebook Share on twitter Share on linkedin Share on email In our previous blog, we have explored why viewability is important. The role of marketing is to get your brand or product seen or heard and covert them into paying customers. […]

What’s Happening? ECommerce Highlights – July 2021 Edition​

Get Started ecommerce ai what’s happening? eCommerce highlights – July 2021 edition Share on facebook Share on twitter Share on linkedin Share on email We are through with the first half of 2021 and looking forwards to seeing how things will be changing in the second half of the year! With life getting back to […]

Does Product Taxonomy Boost Product Discovery?​

Get Started ecommerce ai Does Product Taxonomy Boost Product Discovery? Share on facebook Share on twitter Share on linkedin Share on email Since the days of Aristotle in the West, humans have used classification to help organize their experience in the world. In the retail world, a good taxonomy has helped us organize and group […]

The Importance of the Search Engine Toolbar in eCommerce

Get Started ecommerce ai the importance of the search engine toolbar in eCommerce Share on facebook Share on twitter Share on linkedin Share on email Zero results. Irrelevant products. Embarrassing sites. We have all experienced this. The search engine nightmare. Why does this happen and how can we make it better? Search engines started life […]

Does the Google Cookie Delay Give Us Room to Breathe?

Get Started PROGRAmmATIC Does the google cookie delay give us room to breathe? Share on facebook Share on twitter Share on linkedin Share on email In late June, Google announced that their plan to deprecate third-party cookies by Q2 2022 will be delayed. The estimated timeline for Chrome to phase out support for third-party cookies […]

What’s Happening? ECommerce Highlights – June 2021 Edition​

Get Started ecommerce ai what’s happening? eCommerce highlights – June 2021 edition Share on facebook Share on twitter Share on linkedin Share on email We are through with the first half of 2021 and looking forwards to seeing how things will be changing in the second half of the year! With life getting back to […]

How Can We Create a Sustainable CX in the eCommerce World?​

Get Started ecommerce ai how can we create a sustainable CX in the eCommerce world? Share on facebook Share on twitter Share on linkedin Share on email What are our values? How do your choices of what you eat and what clothes you wear reflect who you are? Most people might guess the answer to […]

What is a Circular Economy in the eCommerce World?

Get Started ecommerce ai what is a circular economy in the ECommerce world? Share on facebook Share on twitter Share on linkedin Share on email Sustainability is a fashionable word these days. From Wal-Mart stores to the United Nations to your local blog, “sustainability” is a word much bandied about. As the consumer is being […]

Why We Need to Value the Importance of Viewability in Programmatic

Get Started PROGRAmmATIC Why We need to value the importance of viewability in Programmatic Share on facebook Share on twitter Share on linkedin Share on email An average person is exposed to around 4,000 to 10,000 ads per day. Needless to say, that is a lot! It also implies the difficulties for brands to capture […]

What’s Happening? ECommerce Highlights – May 2021 Edition​

Get Started ecommerce ai what’s happening? eCommerce highlights – May 2021 edition Share on facebook Share on twitter Share on linkedin Share on email April showers bring May flowers. Just like the blooming flowers in May, the eCommerce industry has also been blooming (as always) this month! Once again, we have rounded up a few […]