Is Measuring Programmatic by Driving Attention the New Currency?

Get Started PROGRAmmATIC Is measuring programmatic by driving attention the new currency? Share on facebook Share on twitter Share on linkedin Share on email In our previous blog, we have explored why viewability is important. The role of marketing is to get your brand or product seen or heard and covert them into paying customers. […]

Does the Google Cookie Delay Give Us Room to Breathe?

Get Started PROGRAmmATIC Does the google cookie delay give us room to breathe? Share on facebook Share on twitter Share on linkedin Share on email In late June, Google announced that their plan to deprecate third-party cookies by Q2 2022 will be delayed. The estimated timeline for Chrome to phase out support for third-party cookies […]

Why We Need to Value the Importance of Viewability in Programmatic

Get Started PROGRAmmATIC Why We need to value the importance of viewability in Programmatic Share on facebook Share on twitter Share on linkedin Share on email An average person is exposed to around 4,000 to 10,000 ads per day. Needless to say, that is a lot! It also implies the difficulties for brands to capture […]

Programmatic Video: A Quick Guide

Get Started PROGRAmmATIC Programmatic Video: A Quick Guide Share on facebook Share on twitter Share on linkedin Share on email Consumers on average watch 100 minutes of video content each day with Programmatic ad spending on video content projected to increase to over $40 billion in 2021. Video is a powerful tool that marketers can […]

Types of Programmatic Deals: A Guide

Get Started PROGRAmmATIC types of programmatic deals: a guide Share on facebook Share on twitter Share on linkedin Share on email The term Programmatic is widely used in the digital advertising world and is synonymous with RTB or Real Time Bidding. However, Programmatic has evolved over the last few years and it is important to […]

Targeting in a Cookieless World with Programmatic

Get Started PROGRAmmATIC targeting in a cookieless world with programmatic Share on facebook Share on twitter Share on linkedin Share on email The slow and steady demise of the third party cookie is creeping up on most advertising companies around the world. Whether it is Apple’s latest App Tracking Transparency (ATT) release on iOS14.5 or […]

3 Must-Haves For Programmatic Planning In 2021‚Äč

Get Started PROGRAmmATIC 3 must-haves for programmatic Planning in 2021 Share on facebook Share on twitter Share on linkedin Share on email The challenges presented by COVID-19 to the Media and Advertising industry has been evident. As we adjust to a “new normal”, there is no going back to the way business was done before […]

Programmatic Predictions for 2021

Get Started PROGRAmmATIC Programmatic predictions for 2021 Share on facebook Share on twitter Share on linkedin Share on email With 2020 drawing to a close, it’s been a tough year for all and especially for advertisers who have had to be agile and shift priorities throughout the year to deal with the changing landscape. However, […]

How Has the Future of Programmatic been Affected by COVID-19?

Get Started PROGRAmmATIC How has the future of programmatic been affected by COVID-19? Share on facebook Share on twitter Share on linkedin Share on email The impact of the pandemic is continuing to cause disruptions around the world and it is no different in the Programmatic space. According to an IAB report back in March […]

How To Use Programmatic Audio To Amplify Your Brand

Get Started PROGRAmmATIC How to use programmatic audio to amplify your brand Share on facebook Share on twitter Share on linkedin Share on email In 1922, the first paid-for radio commercial was placed by the Queensboro Corporation in New York on the WEAF station. With the emergence of new digital channels and the growth of […]