Types of Programmatic Deals: A Guide

Get Started PROGRAmmATIC types of programmatic deals: a guide Share on facebook Share on twitter Share on linkedin Share on email The term Programmatic is widely used in the digital advertising world and is synonymous with RTB or Real Time Bidding. However, Programmatic has evolved over the last few years and it is important to […]

Targeting in a Cookieless World with Programmatic

Get Started PROGRAmmATIC targeting in a cookieless world with programmatic Share on facebook Share on twitter Share on linkedin Share on email The slow and steady demise of the third party cookie is creeping up on most advertising companies around the world. Whether it is Apple’s latest App Tracking Transparency (ATT) release on iOS14.5 or […]

3 Must-Haves For Programmatic Planning In 2021​

Get Started PROGRAmmATIC 3 must-haves for programmatic Planning in 2021 Share on facebook Share on twitter Share on linkedin Share on email The challenges presented by COVID-19 to the Media and Advertising industry has been evident. As we adjust to a “new normal”, there is no going back to the way business was done before […]

Programmatic Predictions for 2021

Get Started PROGRAmmATIC Programmatic predictions for 2021 Share on facebook Share on twitter Share on linkedin Share on email With 2020 drawing to a close, it’s been a tough year for all and especially for advertisers who have had to be agile and shift priorities throughout the year to deal with the changing landscape. However, […]

How Has the Future of Programmatic been Affected by COVID-19?

Get Started PROGRAmmATIC How has the future of programmatic been affected by COVID-19? Share on facebook Share on twitter Share on linkedin Share on email The impact of the pandemic is continuing to cause disruptions around the world and it is no different in the Programmatic space. According to an IAB report back in March […]

How To Use Programmatic Audio To Amplify Your Brand

Get Started PROGRAmmATIC How to use programmatic audio to amplify your brand Share on facebook Share on twitter Share on linkedin Share on email In 1922, the first paid-for radio commercial was placed by the Queensboro Corporation in New York on the WEAF station. With the emergence of new digital channels and the growth of […]

How To Reach Shoppers During eCommerce Shopping Festivals With Programmatic​

Get Started PROGRAmmATIC How to reach shoppers during eCommerce Shopping Festivals with programmatic Share on facebook Share on twitter Share on linkedin Share on email As we enter Q4, we also enter one of the biggest shopping seasons for many brands. For eCommerce in particular, this season can be make or break with thousands of […]

3 Ways to Drive Incremental Performance with Programmatic

Get Started PROGRAmmATIC 3 Ways to Drive Incremental Performance with Programmatic Share on facebook Share on twitter Share on linkedin Share on email Programmatic channels are growing, both in terms of investment and digital maturity. Programmatic channels for the big brands account for 41% of digital media investment around the globe, compared to 16% in […]

5 Things to Consider When Choosing Your Next Programmatic Partner

Get Started PROGRAmmATIC 5 things you should consider when choosing your next programmatic partner Share on facebook Share on twitter Share on linkedin Share on email Programmatic advertising is designed to make digital ad buying more efficient, faster and more relevant. Through automation, it removes humans from a large part of the process helping you […]

3 Ways to Drive Brand Awareness with Programmatic

Get Started PROGRAmmATIC 3 ways to drive brand awareness with Programmatic Share on facebook Share on twitter Share on linkedin Share on email   Every brand wants their audience to be aware of who they are and how their products or services are beneficial to their lives. However, this doesn’t just happen overnight. There are […]