Consumers on average watch 100 minutes of video content each day with Programmatic ad spending on video content projected to increase to over $40 billion in 2021. Video is a powerful tool that marketers can use to engage with their audience and driving awareness, but having great content and messaging is only one part of the puzzle. Ensuring that content is targeted and efficiently placed to reach the right audience is the second step.
The use of video is extremely effective as visual content is processed a lot quicker amongst consumers:
There are a variety of video formats and channels that marketers can choose from and implement. Here we break down some of the most common ones and things to consider when planning a Programmatic video campaign.