2020 has proved to be a year where eCommerce platforms have to adapt to the quick changes that COVID-19 has brought about. Customers have a wider outreach of brands that they can engage with and brands have to constantly work to see how they can adapt to the changing nature of what customers expect online. So how can you get ahead of the game in 2021?Headless eCommerce helps brands make these changes in a more seamless and optimized way. Below we discuss why headless eCommerce is ideal for your brand to adopt.
Multi-Channel! Omni-Channel! Smart Watches! IoT! Most eCommerce marketers try hard to make a unique and compelling experience for their customers with a responsive design, multiple touch points and simple tools to boost engagement. But then they run into the faster developing and more complicated world where consumers access content and make purchase decisions in many novel and interesting ways and developers have risen to this challenge.
In a typical website you will have your front-end, which is your store front, what customers interact with and also your back-end which is the management of all the information exchange between the front-end and what is contained in your databases. That is a broad oversimplification, so please don’t write to us and point this out!
Traditional websites will have both the back and the front tightly coded together. When you separate the “head” or the front-end from the back-end, you are free to use any front-end you want. How does this work? With APIs and a back-end system linked to your database for storing content.
If you are thinking this doesn’t really sound all that different for your online cardboard box store, you are correct. However, there are significant advantages for certain types of stores.
Lots! The benefits for some organizations are immediate and profitable. Your platform can remain competitive as you can deploy any updates quickly responding to and delivering what customers want at a rapid rate without needless coding and without possible errors in your back-end system. Although the expectations of customers change over time, you will be able to deliver a consistent customer experience while being able to efficiently adapt to their changed expectations. This leads to more optimized experiences and an increase in conversions for your brand.
Get in touch with our team today if you are curious how your brand can adopt the headless eCommerce approach to maximise your CX!