Updated AUGUST 2026

Privacy Policy and Cookie Policy

DELVIFY PRIVACY  and COOKIE POLICY

Effective Date: 23 August 2026

Delvify Labs Pte Ltd (“Delvify“, “we“, “us or “our“) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, store and protect personal data when you:

  • visit or use https://www.delvify.ai;
  • communicate with us;
  • submit information through our Website, including contact, demonstration, newsletter or download forms; or
  • interact with our Website through cookies, analytics and similar technologies.

This Privacy Policy applies to the Delvify public website and related website activities.

It does not govern personal data processed by Delvify through the Delvify Material Management Platform on behalf of a business customer. Where Delvify processes personal data on behalf of a customer as a processor, that processing is governed by the applicable Data Processing Agreement between Delvify and that customer.


1. WHO WE ARE

The Website is operated by:

Delvify Labs Pte Ltd
Singapore

Email: info@delvify.ai

For privacy-related enquiries, you may also contact:

privacy@delvify.ai

Delvify Labs Pte Ltd is responsible for the processing of personal data described in this Privacy Policy where Delvify determines the purposes and means of that processing.


2. PERSONAL DATA WE COLLECT

We collect personal data that you provide to us, information generated when you use our Website, and information collected through cookies and similar technologies.

The types of personal data we may collect include:

Information you provide directly

Depending on how you interact with us, this may include:

  • name;
  • job title;
  • company name;
  • business email address;
  • telephone number;
  • postal address;
  • information contained in messages or enquiries;
  • information provided when requesting a demonstration;
  • information provided when subscribing to communications;
  • information provided when downloading reports, white papers or other materials; and
  • other information you voluntarily provide to us.

We collect only information that is reasonably necessary for the relevant purpose.

Technical and usage information

When you visit the Website, our systems and service providers may collect information such as:

  • IP address;
  • browser type and version;
  • operating system;
  • device type;
  • approximate location derived from IP address;
  • referring website;
  • pages visited;
  • links or buttons clicked;
  • date and time of access;
  • session information;
  • Website interaction information; and
  • other technical information concerning use of the Website.

Some of this information may constitute personal data under applicable data-protection law.


3. HOW WE USE PERSONAL DATA

We may use personal data for the following purposes:

Providing and operating the Website

Including to:

  • provide Website functionality;
  • maintain and operate the Website;
  • respond to enquiries;
  • provide requested information;
  • provide demonstrations or information about Delvify’s products and services; and
  • communicate with you about your requests.

Business communications and marketing

Where permitted by applicable law, we may use your contact information to:

  • send information about Delvify;
  • provide newsletters;
  • send product or service information;
  • invite you to events or demonstrations; and
  • provide other business or marketing communications.

You can unsubscribe from marketing communications at any time.

Security and fraud prevention

We may process technical and usage information to:

  • protect the Website;
  • detect and prevent fraud;
  • detect malicious activity;
  • investigate security incidents;
  • prevent abuse; and
  • maintain the security and integrity of our systems.

Analytics and improvement

We may analyse Website usage to understand:

  • how visitors use the Website;
  • which pages and content are useful;
  • how Website functionality performs;
  • how visitors navigate the Website;
  • the effectiveness of our marketing activities; and
  • how we can improve the Website and our services.

This includes the use of Microsoft Clarity, as described below.


4. LEGAL BASES FOR PROCESSING

Where the UK GDPR or EU GDPR applies, we rely on one or more of the following legal bases:

Consent

We rely on your consent where applicable, including for certain non-essential cookies, analytics technologies or marketing activities where consent is legally required.

You may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Legitimate interests

We may process personal data where necessary for our legitimate interests, provided those interests are not overridden by your interests or fundamental rights and freedoms.

Our legitimate interests may include:

  • operating and improving our Website;
  • securing our systems;
  • preventing fraud and abuse;
  • understanding Website usage;
  • developing our business;
  • communicating with existing business contacts; and
  • protecting our legal rights.

Where we rely on legitimate interests, we consider the potential impact on your rights and interests.

You may have the right to object to processing based on legitimate interests.

Performance of a contract

We may process personal data where necessary to take steps at your request before entering into a contract or to perform a contract with you.

Legal obligation

We may process personal data where necessary to comply with a legal or regulatory obligation.


5. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies on the Website.

A cookie is a small text file or similar identifier stored on or accessed from your device.

Cookies may be used to:

  • operate the Website;
  • remember preferences;
  • maintain security;
  • understand Website usage;
  • measure Website performance;
  • understand marketing effectiveness; and
  • provide analytics.

Cookies may be first-party cookies, placed by Delvify, or third-party cookies, placed by service providers whose technology we use.

Categories of cookies

Depending on the technologies currently deployed on the Website, cookies and similar technologies may include:

Strictly necessary technologies

These are required for the Website to operate or for security and functionality. Where legally permitted, these do not require consent.

Analytics technologies

These help us understand how visitors use the Website and how the Website performs.

Marketing technologies

Where used, these may help us measure or improve marketing campaigns.

We will obtain consent for non-essential cookies where required by applicable law.

You can change or withdraw your cookie preferences through our cookie-consent mechanism where available.

You can also configure your browser to block or delete cookies. Blocking certain cookies may affect Website functionality.


6. MICROSOFT CLARITY AND SESSION RECORDING

We use Microsoft Clarity, a service provided by Microsoft, to understand how visitors interact with our Website and to improve the Website and our services.

Microsoft Clarity may use cookies, scripts and similar technologies to collect information about Website interactions.

Session recording

Clarity provides session-recording functionality.

Session recording allows us to understand how users interact with the Website by creating a visual representation of Website activity during a browsing session.

Depending on the configuration of Clarity and the Website, this may include information such as:

  • pages visited;
  • mouse movements;
  • clicks;
  • scrolling;
  • navigation between pages;
  • interactions with Website elements;
  • device and browser information;
  • screen dimensions;
  • referring pages;
  • approximate location information;
  • IP-derived information; and
  • other technical or interaction information.

Session recordings are used to understand Website usability, identify problems, improve Website functionality and analyse user behaviour.

We configure Clarity to reduce or prevent the collection of information that should not be captured through session recording, including sensitive information entered into designated fields.

You should nevertheless avoid entering sensitive personal information into free-text fields on the Website unless specifically requested.


7. INFORMATION SENT TO MICROSOFT CLARITY

Depending on how you interact with the Website and whether you are logged in to a Delvify service, information sent to Microsoft Clarity may include:

  • IP address or information derived from IP address;
  • device information;
  • browser information;
  • operating system;
  • Website pages visited;
  • referring URL;
  • session identifiers;
  • interaction and navigation information;
  • clicks, scrolling and other Website interactions;
  • session-recording information;
  • information concerning Website performance; and
  • information associated with your Website activity.

Logged-in users

Where Clarity is configured to identify or associate a Website session with a logged-in Delvify user, your email address and company name may be sent to Microsoft Clarity together with other identifying or contextual information.

This means that Clarity data should not be described as necessarily anonymous or incapable of being associated with an individual.

We use such information to understand how customers and prospective customers interact with Delvify’s Website and services and to improve our products and user experience.

We do not use Clarity to collect or intentionally record passwords, payment-card information or other sensitive information entered into fields that have been configured for masking or exclusion.


8. MICROSOFT AS A THIRD-PARTY SERVICE PROVIDER

Microsoft provides Clarity as a third-party analytics service.

Microsoft may process information collected through Clarity in accordance with its applicable contractual terms and privacy documentation.

For purposes of Delvify’s own processing activities, we disclose the use of Clarity so that you can understand that your Website interaction data may be processed by Microsoft.

Where applicable law requires consent for the use of Clarity or associated non-essential cookies, we will request consent before activating those technologies.


9. INTERNATIONAL TRANSFERS

Delvify is operated by Delvify Labs Pte Ltd in Singapore.

Personal data may therefore be processed in Singapore and other countries in which Delvify or its service providers operate.

In addition, certain service providers, including Microsoft in connection with Clarity, may process personal data in the United States or other countries outside the United Kingdom or European Economic Area.

Where the UK GDPR or EU GDPR applies and a transfer constitutes a restricted international transfer, we will use an appropriate lawful transfer mechanism.

For transfers subject to the UK GDPR, this may include:

  • the UK International Data Transfer Agreement (“IDTA”);
  • the UK Addendum to the EU Standard Contractual Clauses; or
  • another lawful transfer mechanism recognised under applicable UK data-protection law.

For transfers subject to the EU GDPR, this may include the EU Standard Contractual Clauses (“SCCs”) or another lawful transfer mechanism recognised under EU data-protection law.

Where appropriate, we will also consider supplementary measures and the circumstances of the relevant transfer.


10. WHO WE SHARE PERSONAL DATA WITH

We may disclose personal data to the following categories of recipients where necessary for the purposes described in this Privacy Policy:

Service providers

We may use third-party providers to support our business and Website, including providers of:

  • hosting;
  • cloud infrastructure;
  • analytics;
  • security;
  • communications;
  • email;
  • customer relationship management;
  • website functionality;
  • technical support; and
  • other business services.

These providers may process personal data on our behalf where necessary to provide their services.

Microsoft

As described above, we use Microsoft Clarity for analytics and session recording.

Information associated with Website use may therefore be processed by Microsoft.

Professional advisers

We may disclose personal data to lawyers, accountants, auditors, insurers and other professional advisers where reasonably necessary.

Legal and regulatory authorities

We may disclose information where required by law, regulation, legal process or governmental authority, or where necessary to establish, exercise or defend legal rights.

Corporate transactions

Personal data may be disclosed as part of a merger, acquisition, financing, restructuring, sale of assets or similar corporate transaction, subject to applicable law.

We do not sell your personal data.


11. ANONYMOUS, AGGREGATED AND DE-IDENTIFIED INFORMATION

We may create aggregated, statistical or de-identified information from information collected through the Website.

Where information has been effectively anonymised so that it can no longer reasonably be used to identify an individual, it is no longer personal data for purposes of applicable data-protection law.

We may use such information for:

  • analytics;
  • research;
  • Website improvement;
  • business planning;
  • reporting; and
  • product development.

12. DIRECT MARKETING

Where permitted by applicable law, we may send you business or marketing communications about Delvify.

You may unsubscribe from marketing emails at any time by:

  • clicking the unsubscribe link in the communication; or
  • contacting us at info@delvify.ai.

We will continue to retain information where necessary for legitimate business purposes or to comply with legal obligations.


13. DATA RETENTION

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including:

  • providing requested services;
  • maintaining business records;
  • complying with legal obligations;
  • resolving disputes;
  • enforcing agreements; and
  • protecting our legal rights.

Retention periods vary depending on the nature of the information and the purpose for which it is processed.

Where personal data is no longer required, we will delete, anonymise or otherwise securely dispose of it, subject to applicable legal and regulatory requirements.


14. DATA SECURITY

We take reasonable technical and organisational measures designed to protect personal data against:

  • unauthorised access;
  • accidental loss;
  • destruction;
  • alteration;
  • disclosure; and
  • other unlawful or unauthorised processing.

These measures may include, where appropriate:

  • access controls;
  • authentication controls;
  • encryption;
  • pseudonymisation;
  • monitoring;
  • security testing;
  • backups;
  • business-continuity measures; and
  • procedures for responding to security incidents.

No internet transmission or electronic storage system can be guaranteed to be completely secure.


15. PERSONAL DATA BREACHES

Where required by applicable law, we will notify the relevant supervisory authority of a personal-data breach within the applicable statutory period.

Where a breach is likely to result in a high risk to individuals’ rights and freedoms, we will notify affected individuals without undue delay where required by law.

We will document personal-data breaches and the remedial actions taken as required by applicable law.

Where Delvify processes personal data on behalf of a customer as a processor, the applicable notification and cooperation obligations are governed by the DPA.


16. YOUR DATA-PROTECTION RIGHTS

Depending on applicable law and the circumstances of the processing, you may have rights including:

Right of access

You may request confirmation as to whether we process your personal data and, where applicable, a copy of that information.

Right to rectification

You may ask us to correct inaccurate or incomplete personal data.

Right to erasure

You may ask us to delete your personal data where applicable, including where it is no longer necessary for the purposes for which it was collected.

Right to restrict processing

You may ask us to restrict processing in certain circumstances.

Right to object

You may object to processing based on legitimate interests in certain circumstances.

You may also object to direct marketing at any time.

Right to data portability

Where the applicable legal requirements are satisfied, you may request certain personal data in a structured, commonly used and machine-readable format.

Right to withdraw consent

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Rights relating to automated decision-making

Where applicable law provides rights concerning solely automated decision-making or profiling, those rights will apply in accordance with the relevant law.


17. HOW TO EXERCISE YOUR RIGHTS

To exercise your privacy rights, contact:

privacy@delvify.ai

or:

info@delvify.ai

We may request reasonable information to verify your identity before fulfilling a request.

We generally respond to valid requests within one month as required by applicable law.

Where permitted by law, this period may be extended by up to two additional months where necessary because of the complexity or number of requests.

If we cannot fulfil your request, we will explain why, subject to applicable legal restrictions.


18. RIGHT TO COMPLAIN

If you are located in the United Kingdom or European Economic Area and believe that our processing of your personal data infringes applicable data-protection law, you may lodge a complaint with the relevant supervisory authority.

You may also contact us first so that we can attempt to resolve your concern.


19. CHILDREN

The Website is intended primarily for business and professional users.

We do not knowingly collect personal data from children for the purpose of providing products or services to children.

If you believe that a child has provided us with personal data in circumstances where it should not have been collected, please contact us at privacy@delvify.ai.


20. THIRD-PARTY WEBSITES

The Website may contain links to third-party websites, applications or services.

Those third parties operate independently from Delvify and may have their own privacy policies and practices.

We are not responsible for the privacy practices of third-party websites or services.

We encourage you to review the privacy policies of any third-party services you use.


21. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time.

When we make changes, we will publish the revised Privacy Policy on this page and update the Effective Date.

If we make material changes that significantly affect how we process personal data, we will provide additional notice where required by applicable law.

We will not materially reduce your rights under this Privacy Policy without providing appropriate notice and, where legally required, obtaining consent.


22. CONTACT US

If you have questions about this Privacy Policy or Delvify’s processing of personal data, please contact:

Delvify Labs Pte Ltd
Singapore

General enquiries:
info@delvify.ai

Privacy enquiries:
privacy@delvify.ai

Delvify uses the power of AI to transform and improve how stakeholders in the fashion industry connect and collaborate.

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